"HybridPac"

A multi-functional hiking backpack transforming into a hands free umbrella then into a bivy bag.
An Overview
This product is functional in many different ways, from backpackers needing emergency shelter, to festival goers wanting to pack light. It provides a 3-in-1 solution to shelter and travel.
The Brief
Design a product for a backpacker aged 18-30 on their gap year, focusing on a particular problem that backpacker’s face. It must be lightweight, durable and able to withstand different weather conditions. It must aesthetically appeal to the target market and provide a better solution than what is currently available on the market.
The Problem
For people backpacking on a low budget, accomodation isn't always certain. With hostels being full or perhaps missing your train and being stranded in the station, many backpackers endeavour to bring a tent or bivy bag along incase they are presented with this situation. However, these usually are very heavy and take up a lot of space within their backpack. Furthermore, when hiking or walking long distances, they may get caught in the sun or rain causing dangerous heat stroke or all their belongings to get wet. Many will not want to hold up an umbrella when walking for long distances.
The User / Demographic
My target market is young adults ages 18-30 who are travelling with large backpacks. I want to target the product at people who travel more spontaneously, not booking accommodation and perhaps want to sleep outdoors or plan on going on long journeys where they risk not getting back in time. Young people are often money poor but time rich. They often take much longer trips than other tourists. According to UNWTO forecasts for global tourism growth, it is estimated that by 2020 almost 370 million youth travellers will account for a total spend of over USD 400 billion. This shows how big the market for young adult travel is.​