Children's Reading Chair

A modular chair with a bookshelf to encourage reading in young children with a minimalist design.
An Overview
Within this project I explored modularity and ergonomics whilst ensuring the aesthetic appealed to both parents and children, encouraging children to read more & have a positive effect on their development.
The Brief
Design a chair to encourage children to be able to purposefully occupy their time in ways other than with a screen or television. It must be the right size for your target market and be comfortable, appealing aesthetically and fitting in with the environment whether this is in the home, school or outdoors.
The Problem
Parenting in the modern day brings new challenges, with 71% of parents with a child aged 11 or under being concerned that their child spends too much time in front of a screen. It is clear that there needs to be more encouragement of traditional pastimes, especially ones that have a positive impact on children's lives.
The User / Demographic
The user of my reading chair is a child between 6-10 years, the age where I believe reading can have the biggest positive impact on a child's cognitive and emotional development. They enjoy bright colours and interesting shapes, with aesthetics playing an important role in how much the child wants to use the product. However, parents of young children are also targeted as they are the consumers that want to encourage their child to read instead of playing on a tablet or games console.